"Brand Promise + Strategy Execution = Positive Outcomes"
LIC Webinar presented April 24, 2024 by
Tim Heaton of Heaton Consulting and Mark Rothwell of The Brand Matters.

Promoting a valued brand promise to customers and agents, delivered through developed strategies and following your execution plan, will yield positive outcomes and customer loyalty for your company.

This session presents a high-level overview of holistic strategic planning and how harnessing the inter-relationships between all facets of the insurance organization will improve individual components and overall performance. Case-study examples are provided to illustrate the processes and outcomes.

View Recording

Part 1 of a 3-part Strategy Execution Webinar Series:

• Recording of Part 2: Brand, Marketing and Sales Impact
• Register for Part 3: Operations and Innovation