"Brand, Marketing and Sales Impact"
LIC Webinar presented July 25, 2024 by
Tim Heaton of Heaton Consulting and Mark Rothwell of The Brand Matters
Also featuring Steve Shaffer of Homesteaders and Dierdre Woodruff of Puritan Life

Growing a company takes time and considerable resources. To improve the return on investments in revenue generation, it is important to understand how each component contributes to the overall goal and key steps to creating a fully integrated plan.

This session will examine the role of Brand Management, Marketing, Sales, and Distribution Systems in revenue generation. Presenters will discuss how customer assessments coordinated with corporate planning creates stronger internal alignment – enhancing performance and strengthening the brand promise with external stakeholders. A panel of executives will review strategic decisions and actions taken when they pursued direct to consumer market in addition to using independent agencies for distribution.

Part 2 of a 3-part Strategy Execution Webinar Series:

• Recording of Part 1 Strategy Execution
• Register for Part 3 Operations and Innovation