Introduction
Zinnia, a comprehensive life insurance and annuity technology solutions provider with over 2,600 employees, places a strong emphasis on employees’ professional development opportunities.
The Story of Zinnia
Zinnia focuses on enabling life insurance and annuity carriers and advisors to build, sell, and service their products seamlessly.
Tony Boyden, Learning Partner at Zinnia, has been an integral part of the purchase and implementation of the Industry Advantage program. Boyden’s pre-existing relationship with LOMA drove the conversation about how LOMA and Zinnia could partner together to ensure employees gain industry knowledge quickly and effectively.
| The rise in popularity and adoption of Artificial Intelligence (AI) drove the need for up-to-date and relevant course content for employees to stay on top of industry trends and build valuable knowledge. |
Opportunity For Employee Growth
The rise in popularity and adoption of Artificial Intelligence (AI) drove the need for up-to-date and relevant course content for employees to stay on top of industry trends and build valuable knowledge.
Zinnia strives to ensure all team members remain well-trained and can meet the evolving needs of the industry. Zinnia identified a need for new course offerings to address growth opportunities and align with company goals around employee growth and innovation. In looking for a solution, Zinnia sought comprehensive and scalable courses to address diverse training needs, provide up-to-date and relevant content, and offer flexibility in delivery methods. Additionally, they wanted a solution that could provide effectiveness metrics to measure the impact of training needs, relevant content, and delivery methods.
Why Zinnia Chose Industry Advantage
The decision to purchase Industry Advantage was made for several reasons.
- Zinnia found that Industry Advantage offers comprehensive and up-to-date content that addresses the specific skills identified within their organization.
- The scalable and flexible delivery methods of this tool make education accessible and effective across different roles and levels throughout the organization.
- Zinnia has had a long-standing relationship with LOMA and wanted to continue to provide LOMA professional development opportunities to their employees in smaller, bite-sized pieces.
How Zinnia Uses Industry Advantage
Zinnia began implementing Industry Advantage in early 2024 and has seen strong participation and adoption. Tony worked closely with LOMA to follow an organized implementation process to ensure early success.
| "The process has been well-received," Tony says. “We initiated [Industry Advantage implementation] with a kick-off communication to all team members, followed by weekly updates and reminders via Slack to keep team members informed and engaged." |
Additionally, Industry Advantage was initially highlighted in communications from Zinnia executives, which helped emphasize importance and encouraged widespread participation.
| Zinnia has seen a 485% increase in LOMA participation compared to the previous year. Over 700 team members have enrolled in at least one Industry Advantage course, with an average of eighteen courses completed per team member. |
The Results
Since implementing Industry Advantage, Zinnia has seen a 485% increase in LOMA participation compared to the previous year. Over 700 team members have enrolled in at least one Industry Advantage course, with an average of eighteen courses completed per team member. Additionally, 26% of the organization is actively engaged in Industry Advantage.
Since becoming a customer, Zinnia has only continued to enjoy their collaboration with LOMA and Industry Advantage. Initially, Industry Advantage was seen as a promising solution, and after experiencing its comprehensive content, user-friendly interface, and positive employee feedback, Zinnia also views it as an essential tool for organizational growth and development.
Learn More about Industry Advantage
Learn more or reach out to IndustryAdvantageSupport@loma.org.