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Surveys and Benchmarks

Independently and also with the support of LIMRA research staff and member companies, LIC conducts systematic surveys and benchmark reports on topics that are of interest to our members. We have been tracking sales data for the Final Expense and Preneed markets for many years, and offer participating member companies the opportunity to include questions of interest to them.

LIC Final Expense Survey ReportLIC Final Expense Survey 

Each year since 2009, the Life Insurers Council has conducted a comprehensive survey of the final expense insurance market, focusing on companies that sell through IMOs. The latest LIC Final Expense Survey Report (2022 Sales Data) covers 22 carriers with a total of $732M in final expense sales. See Order Form below to purchase.

The survey of 2023 Final Expense Sales Data will begin after this year's LIC Final Expense Workshop - only participating companies will receive the report for free. To learn more, contact lic@loma.org.

LIC Preneed Survey ReportLIC Preneed Survey 

Each year, LIC conducts a comprehensive survey of the preneed insurance market, tracking preneed sales and inforce data since 2007. The latest LIC Preneed Survey Report (2022 Sales Data) includes 14 companies with total preneed sales of $2.032B. See Order Form below to purchase.

The survey of 2023 Preneed Sales is under way - only participating companies will receive the report for free. To learn more, contact lic@loma.org.

LIC Annuity Survey ReportLIC Smaller Company Fixed Annuity Survey

Although it’s true that the largest companies produce a significant percentage of fixed annuity sales, it’s also true that there are many smaller companies who actively market and sell these products. Most industry annuity sales reports only reflect results from the largest carriers. LIC conducted a study of annuity sales data for 2019 and 2020 among companies smaller than $5B in assets.

Topics include sales and in-force for the year, as well as by month, product type, and distribution. To supplement the survey data, the report includes a deeper dive into the statutory financials showing a number of differences between large and small annuity carriers in net yield, investment expenses, salaries, travel expenses and agency conferences in response to COVID, and sundry general expenses. These reports are available at no charge.

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Contact Us

For more information about the Life Insurers Council, please email lic@loma.org

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