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Harnessing Generative AI for Industry Marketers

9/12/2024, 1 - 2 p.m. EDT
On-Demand Webinar

Overview

Who Should Join

Marketers at all levels in the life insurance, annuity and workplace benefits segments.

This is a LIMRA and LOMA member benefit webinar. Registration is open to home/corporate office employees of LIMRA and LOMA member companies.

Highlights

Topics Covered:

  • Use Cases: Explore real-world applications of generative AI in life insurance, annuity amd workplace benefits marketing.
  • Available Tools: Learn about the latest AI tools and platforms that can streamline your marketing efforts.
  • Impact on People: Understand the human aspect of AI integration, including its effects on your team and customers.
  • Coalescing the industry: LIMRA and LOMA, through the Artificial Intelligence Governance Group, are helping members understand industry trends, inform strategies, develop standard operating procedures and policies, and drive innovation.

Why Attend?

  • Stay Ahead: Gain insights into the future of marketing in the life insurance, annuity and workplace benefits segments.
  • Practical Knowledge: Acquire actionable knowledge to implement AI solutions in your marketing strategies.
  • Expert Speakers: Hear from two industry leading experts who will share their experiences and success stories.

Presenters

Kartik Sakthivel, PhD, MS-IT/MS-CS, MBA, PGC-IQ
Vice President & Chief Information Officer and Regional CEO – Asia West , LIMRA and LOMA

Kartik Sakthivel, PhD, MS-IT/MS-CS, MBA, PGC-IQ

Vice President & Chief Information Officer and Regional CEO – Asia West , LIMRA and LOMA

As chief information officer for LIMRA and LOMA, Kartik Sakthivel is responsible for developing the information technology strategic direction for the enterprise. In this capacity, he directs and manages computing and information technology policies, programs and schedules for business and enterprise systems, and manages information services to meet LIMRA and LOMA’s corporate goals and objectives.

An industry thought leader, he champions the use of technology to improve the revenue, profitability, and efficiency of the organization. Joining LIMRA and LOMA in 2017, Sakthivel has broad industry experience, most recently as director of technology at Liberty Mutual Insurance.

He holds a doctorate in Computer and Information Sciences with a focus on AI and Information Quality from University of Arkansas at Little Rock, and a Master of Science in Computer Information Systems/Information Technology, as well as a Master of Business Administration from Southern New Hampshire University.

Brent Korte
Senior Vice President and Chief Marketing Officer, Ameritas Life Insurance Corp.

Brent Korte

Senior Vice President and Chief Marketing Officer, Ameritas Life Insurance Corp.

Brent Korte is senior vice president and chief marketing officer at Ameritas Life Insurance Corp. His role includes making customers and employees feel awesome about every interaction they have with Ameritas. This responsibility involves functions like marketing, customer experience, analytics, digital, communications, community relations, and innovation. Before joining Ameritas, Korte spent over 20 years in the financial services industry with companies across the country including LPL Financial, BlackRock/iShares, T. Rowe Price, Principal Funds, and Washington Mutual. He has won numerous industry awards in advertising and marketing communications. Outside of work, you’ll find Korte on the board of directors for Ameritas Investment Corp., the Lincoln Chamber Economic Development Corporation, and the Lied Center for Performing Arts.

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