Overview

2025 Distribution and Marketing Conference Timeline

Who Attends

Life insurance and annuity distribution and marketing professionals involved in channel growth, productivity, and reshaping distribution and marketing for success. Attendees include heads of distribution, sales, recruiting, compensation, distribution finance, training, marketing, and product development.

Highlights

The theme “Shaping Our Future” encapsulates our collective responsibility to drive innovation, embrace significant shifts, and prepare for a future that is rapidly evolving. At the 2025 Distribution and Marketing Conference, industry leaders in distribution and marketing will unite to explore strategies for responding to this critical call to action.

How can we rise to this challenge?

Embrace Rapid Technological Advancements

Technological advancements like AI, machine learning, and big data are rapidly transforming product distribution and marketing, enhancing customer experiences, streamlining operations, and enabling personalized services.

Adapt to Changing Consumer Expectations and Address the Uninsured

Consumer expectations for personalized, convenient insurance and annuities are rising, but the bigger challenge is reaching the uninsured and underinsured. This gap offers a major opportunity to improve financial security and provide essential protection.

Focus on Talent to Tackle Tomorrow’s Challenges

To anticipate the future, we must embrace new technologies, adapt to market changes, foster continuous learning, invest in talent, and address challenges like an aging workforce and the need for succession planning.

The Reality of the New Regulatory Landscape

Regulatory changes in cybersecurity, AI, private equity interest, the ERISA fiduciary rule, and the global minimum tax affect our operations and product offerings. Staying vigilant and adaptable is essential for compliance and maintaining consumer trust.

“Shaping Our Future” is a call to action. By embracing change and becoming future-ready, we can ensure the industry's success. Let’s seize this opportunity to innovate and lead toward a brighter future.

Don’t miss this premier event for distribution and marketing professionals.

Speakers

Brent Adamson

World-renowned researcher, author, presenter, trainer, and advisor

Brent Adamson

World-renowned researcher, author, presenter, trainer, and advisor

Brent Adamson is a world-renowned researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world.

Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry changing The Challenger Sale and The Challenger Customer. He is also a frequent contributor to well-known business publications, including the Harvard Business Review, featuring his recent articles, “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.”

Especially well known for his passion for “productive disruption,” Brent served as the “chief storyteller” for CEB, now Gartner’s, sales, marketing, and customer service practices from 2003 to 2022. A world-class facilitator and speaker, Brent has presented to tens of thousands of commercial leaders all over the world.

His forthcoming book, The Confident Customer, is due out Fall of 2025.

Jeff Bloomfield

Business Author and Entrepreneur

Jeff Bloomfield

Business Author and Entrepreneur

The #1 determining success factor of any individual or organization is the ability to communicate effectively. Today, best-selling business author, award winning entrepreneur, cancer survivor and former farm boy, Jeff Bloomfield is one of the world’s leading experts in the art and science of effective communication, inspiring audiences worldwide with the tools to positively impact every conversation they have, professionally and personally.

Sashar Yousef and Lucas Miller

Cognitive neuroscientists; faculty at UC Berkeley’s Haas School of Business

Sashar Yousef and Lucas Miller

Cognitive neuroscientists; faculty at UC Berkeley’s Haas School of Business

Dr. Sahar Yousef and Lucas Miller are both cognitive neuroscientists, as well as faculty at UC Berkeley’s Haas School of Business. They teach one of the most popular MBA classes at Cal, called “Becoming Superhuman: The Science of Productivity and Performance”, and have been featured in Forbes, Wired, The Wall Street Journal, and Business Insider.

At Berkeley, Sahar and Lucas co-run the Becoming Superhuman Lab, which conducts research on how to help busy leaders and their teams get their most important done, in less time, with less stress.

Since COVID began, Sahar and Lucas have given over 600 talks and keynotes to knowledge workers in 50+ countries, have advised executive teams at Google, JPM, Coinbase, American Express, and Visa, and have been invited to speak to the Public Investment Fund of Saudi Arabia.

Known for their fast-paced, high-energy style and their science-backed practical tactics, this dynamic duo is consistently rated as the #1 session at events, particularly within the technology, financial services, and private equity industries.

Registration

Early Registration Fee (by January 20, 2025):
Member: $1,550
Nonmember: $2,750

Standard Registration Fee (after January 20, 2025):
Member: $1,750
Nonmember: $2,950

Register

Hotel / Venue

Rosen Shingle Creek Orlando

9939 Universal Blvd.
Orlando, FL, USA, 32819

Book your hotel room early!

Hotel Reservations

Call-in Reservations: 1-866-996-6338 (mention the Distribution Conference)

Make your reservations by February 27, 2025 to receive the group rate of $259 single/double plus (plus applicable sales taxes). Requests after February 27 will be accepted based on space availability. Please note that hotel rates will go up after February 27, or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discount rates.

Extend your stay: The group guest room rate will be offered three (3) days prior to and three (3) days after the meeting dates, subject to availability at the time of your reservation. You may need to call the hotel directly to book the extra nights.

If you receive any unsolicited or suspicious email or phone call about a hotel booking in conjunction with this meeting, our advice is not to click on it, but delete the email immediately. In the case of a phone call, never give out your credit card information. Our designated conference hotels will not call you unless you contact them first.

Contact us to learn more:

Suzanne Melanson

Conference Coordinator

LIMRA and LOMA

(860) 285-7879

smelanson@limra.com